09
June
Why Hire An Ad Agency
You’ve handled your own advertising for years. You feel you’ve done a good job. Your business is growing and you’re now wondering if you should get help from professionals with your advertising. There are a number of reasons why it’s important to leave work like this to the pros, but we’re just going to provide you a list of top ten.
TOP 10 REASONS TO HIRE AN AD AGENCY
- Expertly Skilled Staff
There are many people on an ad team that contribute to campaign building. Can your business afford to hire all of these people in order to give you a well-rounded plan? Ad agencies employ the talents of many experts: designers, writers, producers, creative directors, web developers, marketing strategists, and media planners to name a few. Your business benefits from all of these disciplines at a fraction of the cost. - Experience
Agencies often work with a number of different clients from various industries. This provides agencies a solid perspective on what works and what doesn’t. The years of experience working in your industry helps to shape your marketing strategy. - Strategy
Television, radio, digital, billboards, social media, newspaper, magazines. What do you choose? How do you start? How do you prioritize? A clear marketing plan specific to your business objectives, budget and goals needs to decide that. With an experienced agency you can rest knowing a marketing strategy is in place to lead the way. - Creative
In a world full of media saturation good advertising won’t cut it. You need to be great. You need to stand out. Working with an ad agency means you work with many creative people. You see and hear fresh perspectives from several folks. You aren’t stuck with just one idea. - Buying Power
This term may seem overused in advertising, though in the case of an ad agency it’s very true. An advertising agency that places lots of media in your area knows the going rates. They understand efficiency when they see it and can leverage all of their media buying done for others to get your business better overall value. This is a huge benefit that alone you wouldn’t have. - Execution
From concept to completion your new ad campaign can be up in running in just days. This is because an ad agency has the resources to move quickly in order to have you on-air or online very quickly. - Accountability
When working with an ad agency you will typically have one point of contact. This contact, known as an account executive, is a person that knows your business along with marketing strategy. A solid combo to have. You can count on your account executive to get all work done in a timely fashion and within budget. Your account executive will save you countless hours allowing you to focus on your business. - Time Value Savings
If you are a handling your own marketing then as a business owner you are likely spending a significant amount of time on it. As a business owner or manager you want to spend time overseeing the advertising and marketing to be sure it aligns with your goals, but shouldn’t get bogged down with the details along the way. There are more productive things to do with your time. This loss of upper management productivity can cost you far more money than simply hiring an agency. - Objectivity
An advertising agency is more objective when choosing marketing techniques and mediums. This is because agencies aren’t obligated to any specific media. Therefore an ad agency will put together a plan best suited to serve your needs and goals. On the other hand, when dealing with one specific TV or radio station that salesperson is under compulsion to sell certain things in order to full management expectations. - Cost Savings
In many cases hiring an ad agency actually costs you nothing for a couple of reasons: 1) Agencies can often negotiate lower media rates from vendors. 2) In some cases, the agency may not charge any extra fees because they are getting an agency discount of 15% from the media outlets. The agency will charge the same price that the media outlet would charge you directly. This is a win for advertiser and agency.